|
The phrase “You can’t be good at ANYTHING if you try to be good at EVERYTHING” is the premise of our boutique-style business. We currently own (or have owned) a Wrangler, Early Bronco, two SuperDuties, four Cherokees and two Grand Cherokees from 1992 to present day, and have wrenched on ALL of them and done all of our OWN work and modifications on them since Day 1. So, to say that we have a bit of experience in successfully modifying these vehicles would be a bit of an understatement, lol. I began manufacturing custom Grand Cherokee parts in early 1999 because there wasn’t a lot of options for Grand Cherokee owners like me who wanted heavy-duty offroad equipment. Today we have branched out to other vehicles, never losing sight of that top-notch customer service that put us on the map. Most of our products you’ll find on our website are items that we made for our own vehicles, tested on some of the most difficult trails in the country, and have reproduced for my customers so that they can benefit from the time that I invested into the research and design of the products we developed. We also have many items that you just can’t find anywhere else because no one else makes one. Whatever your level of interest and expertise in modifying and/or offroading, I think you’ll find something interesting in the menu to the left. (I also take requests)  .
Another thing you’ll notice about us is that you won’t see ANY low-quality parts available on our website. I believe in the application of good quality parts the first time around, even if it requires you to save up for another few months to get GOOD stuff. I will always lead you toward the best “Bang For Your Buck” (BFYB), which, in many cases, requires me to take extra time with you to edu-ma-cate you on why you might NOT want to buy a particular product for your Jeep because I may know of (or manufacture) a better one for the same price, or can get you a FAR better quality product for only a few bucks more. Our website is NOT, I repeat NOT, for price-sensitive customers who have very little budget to work with. eBay is a great place to pick up cheap-crap from any number of home-based businesses who put on a big front to sell you their home-built products. Homey don’t play that! We are a full-on business, licenses and everything, and have 3,000+ square feet of warehouse and office space in Phoenix, AZ, and accept walk-in customers daily. Why is this important? Well, let’s just say you buy something for your Jeep off of eBay or some other home-based website that LOOKS like a real business, and it’s faulty, crappy, sucks, makes your Jeep ride like hell…whatever…and you want to return it. Are you going to be able to get a refund from a guy who works out of his house and has no need to rely upon return customers because he attracts new customers off of eBay every day? Think twice, and if they balk when you ask them for their physical address or a photo of their place of business, now you know why. They don’t WANT you to know where they are.
We rely HEAVILY upon return customers, and the only way they return is if they are happy when their parts arrive on their doorstep. So…we take EXCELLENT care of our customers the first time, the second time, and so on, to ASSURE that they keep coming back. Working at the Ritz-Carlton for 7 years taught more than most people in this industry know about customer service and brand loyalty. Loyalty breeds loyalty. If we’re loyal to our customers and take consistently EXCELLENT care of them, I know that there is a VERY good chance that they will be loyal to us, even if they find that my prices are a shade higher than some of the leading retailers. However, I am more than happy to attempt to price-match on equal products (even with the monsters in the industry) for my loyal returning customers. In many cases, I am either breaking even or losing money by doing so. It’s THAT competitive in our industry. Hell…I’m jumping up and down if I can make 20% margin on some of this stuff. Ask WalMart or Sears how much margin they make…I think it’s around 60%. In OUR industry, the difference between the manufacturer’s buy-price and the “typical” price you find on the internet is typically only 20% (and the credit card processing company takes 3% of the total sale), which is one reason why you don’t see an offroad shop on every block like you do with Walgreens. Again, I am MORE than happy to keep our loyal customers happy by price-matching…and giving them absolutely no reason to purchase anything anywhere else. See how hard I’m ALREADY working to gain your business? That’s the attitude we have here…to make sure you walk away with a smile on their face and a feeling that I’ve given you a fair price on a great product.
KevinsOffroad.com was founded on the principal of offering high-quality aftermarket parts while striving to provide the best customer service in the industry. Customer service and satisfaction is essential to a positive buying experience, wouldn’t you agree? Don’t forget…I’m a consumer too! I stand behind the quality of my work 100% and I have loads of happy customers out there who have been treated with the utmost respect, which is something that you don’t find a lot of in this industry. I also like to make it known that I spent less than $800 in advertising in my FIRST THREE YEARS of business because we were taking great care of our customers, and they were recommending us to their friends. Word of mouth is much more meaningful than an ad in the back of some magazine, anyway (any schmoe can pay for ad space…it doesn’t mean they have a good product OR a reasonable level of customer service). So, that said, the game-plan is to keep overhead low, and keep right on producing top-quality products at a great price…
Are Are you ready to become a satisfied customer?
Thank you for choosing KevinsOffroad.com!
-=Kevin=-
|